'Anne Guimard clearly understands the true value-creating potential of investor relations. Her counsel is as clear and actionable as her perspective is thoughtful and thought provoking. A must read for anyone new to the craft or for those who realize that there's always something else to learn.' - Robert G. Berick, Managing Director, Falls Communications 'This book is the essential guide to anyone involved in Investor Relations. Anne's concise language clearly defines concepts and provides crucial information. Moreover, it provides useful IR templates and sample documents which reflect the best practice.' - Alexandre Bykov, IR adviser