Introduction to Fashion Retailing

From Managing to Merchandising

Häftad, Engelska, 2021

429 kr

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If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Produktinformation

Utgivningsdatum2021-03-25
Mått157 x 229 x 13 mm
Vikt386 g
FormatHäftad
SpråkEngelska
SerieBasics Fashion Management
Antal sidor168
Upplaga2
FörlagBloomsbury Publishing PLC
ISBN9781350098275

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1. What is Retailing?The History of RetailUnderstanding the Difference between Retailing and the RetailerClassification of RetailersOn-Site Vs. Off-Site RetailingOmnipresent Retail ApproachesCase study: LVMH2. Retail Consumer MarketsConsumer BehaviorConsumer ProfilingSite Selection and Store LocationEmerging Domestic and International MarketsCase study: Estee Lauder Companies3. Retail Corporate OfficesRetail Corporate OfficesCorporate Offices and their RoleStrategic PlanningSupporting Store TeamsEthics and Corporate Social ResponsibilityCase Study: Hennes & Mauritz 4. Store ManagementStore Management and the Back of HouseHR and Employee Management Store LogisticsMerchandise Controls and Loss PreventionCase Study: Kering Group5. Visual Merchandising and Store DesignVisual Merchandising vs. MerchandisingStore Design and EnvironmentVisual Merchandising StrategiesCase Study: Inditex6. Trends in RetailingFast Fashion vs. Slow FashionEcommerce and the Online ShopperMobile Retail, Pop-Up and Concept StoresRetailer and Designer CollaborationsTechnology in the Retail SectorCase Study: ASOS.com

The definitive road-map to understand the ever-evolving retail landscape, whether for the interested fashion student or savvy industry stalwart. Koumbis breaks down the often intimidating sea of acronyms and jargon associated with the business of selling, charting retail's course from the first "brick and mortar," the trading post, through to the twentieth century shopping metropolis and the emergence of e-tail empires, all the while analyzing the intricacies of consumer and corporate behavior, and provoking discussion through compelling exercises and case studies. An invaluable conversation-shaping text rich with knowledge and expertise.