Introduction to Behavioral Economics

Häftad, Engelska, 2017

959 kr

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The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behavior, and also why ‘irrational’ behavior can sometimes serve us well.A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level.This new edition features:- Extended material on heuristics and biases, and new material on neuroeconomics and its applications- A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic- More examples and review questions to help cement understandingAccompanying online resources for this title can be found at bloomsburyonlineresources.com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Produktinformation

Utgivningsdatum2017-12-27
Mått194 x 260 x 38 mm
Vikt1 253 g
FormatHäftad
SpråkEngelska
Antal sidor616
Upplaga3
FörlagBloomsbury Publishing PLC
ISBN9781137524126

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Nick Wilkinson is Professor of Economics at Richmond the American International University in London and has taught economics and finance in various international institutions in the UK and USA. He has also worked in business management in both countries and served as a consultant to many companies, mainly in the leisure industry. He has authored two books, 'Managerial Economics: A Problem-Solving Approach', published by Cambridge University Press. His research interests lie in behavioral economics, particularly in the implications of evolutionary biology and neuroscience for behavioral economics.Matthias Klaes is President of the Scottish Economic Society and Convener of the Scottish Centre for Economic Methodology. He has published widely in organisational and behavioral economics and finance, and regularly acts as an adviser to both private and public sector bodies. His current research focuses on the behavioral dimensions of online marketplaces and digital finance.

PART I: INTRODUCTION1. Nature of Behavioral Economics2. MethodologyPART II: FOUNDATIONS3. Values, Preferences and Choices4. Beliefs and Expectations5. Decision-making under Risk and Uncertainty6. Mental AccountingPART III: INTERTEMPORAL CHOICE7. The Discounted Utility Model8. Alternative Intertemporal Choice ModelsPART IV: STRATEGIC INTERACTION9. Behavioral Game Theory10. Social PreferencesPART V: CONCLUSION11. Behavioral Economics: Summary and Outlook.

With new material on neuroeconomics, as well as applications to current political and economic developments such as Brexit in the UK and polarization in the US, the third edition of An Introduction to Behavioral Economics expands, and brings up to date, this superb introduction to the field of behavioral economics. With their unique and interesting perspective, and engaging writing, the authors help readers share in the excitement of those currently working in the field.