Introducing Research Methodology

Lecturers/instructors - request a free digital inspection copy here

In the Second Edition of this textbook designed for new researchers, Uwe Flick takes readers through the process of producing a research project. The book gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole. It covers both quantitative and qualitative methods, and contains plenty of real-life examples from the author's own research.

The book will help readers to answer questions such as:

• why do social research in the first place?
• how do I develop a researchable question?
• what is a literature review and how do I conduct one?
• how could I collect and analyze data?
• what if I want to do my research online?