Introducing Communication Research - International Student Edition

Paths of Inquiry

Häftad, Engelska, 2019

1 989 kr

Slutsåld

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.

New & Key Features

New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.
New and updated content includes:
- “First Decisions”: expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
- Bibliographic research: new content on identifying and assessing fake news.
- Survey methodology: new content on “big data” and surveys.
Application exercises help students learn to make decisions about research practice.
Ethics panels with questions facilitate discussion of research ethics in practice.

Produktinformation

Utgivningsdatum2019-08-28
Mått203 x 256 x 18 mm
Vikt750 g
FormatHäftad
SpråkEngelska
Antal sidor321
Upplaga4
FörlagSAGE Publications
ISBN9781544372167

Tillhör följande kategorier

Referensverk och tvärvetenskap inom Samhalle och politik

Donald Treadwell earned his master’s degree in communication from Cornell University and hisPhD in communication and rhetoric from Rensselaer Polytechnic Institute.He developed and taught communication research classes in classroom and online settingsand also taught courses in organizational communication, public relations, and public relationswriting. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,2005).He has published and presented research on organizational image, consumer response tocollege names, health professionals’ images of AIDS, faculty perceptions of the communicationdiscipline, and employers’ expectations of newly hired communication graduates. His researchappears in Communication Monographs, Journal of Technical Writing and Communication, PublicRelations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.He is professor emeritus, Westfield State University, and has international consulting experiencein agricultural extension and health communication.

1. Getting Started: Possibilities and Decisions2. First Decisions: From Inspiration to Implementation3. Ethics: What Are My Responsibilities as a Researcher?4. You Could Look It Up: Reading, Recording, and Reviewing Research5. Measurement: Research Using Numbers6. Sampling: Who, What, and How Many?7. Summarizing Research Results: Data Reduction and Descriptive Statistics8. Generalizing From Research Results: Inferential Statistics9. Surveys: Putting Numbers on Opinions10. Experiments: Researching Cause and Effect11. Quantiative Understanding of Content: Content Analysis12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more13. Qualitative Understanding of Communication Behavior14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics