Internet Marketing and Big Data Exploitation

Häftad, Engelska, 2015

Av I. Chaston

1 459 kr

Beställningsvara. Skickas inom 7-10 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

Finns i fler format (1)

Inbunden

1 459 kr

Skickas inom 7-10 vardagar

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Produktinformation

Utgivningsdatum2015-01-01
Mått140 x 216 x 17 mm
Vikt380 g
FormatHäftad
SpråkEngelska
Antal sidor287
Upplaga15001
FörlagPalgrave Macmillan
ISBN9781349504145

Tillhör följande kategorier

Prior to entering academia, Professor Ian Chaston worked in advertising and brand management. Having joined Plymouth University's Business School, UK, he was involved in researching the provision of Government-funded training programmes for entrepreneurial businesses in both the UK and overseas. As an Adjunct Professor at the University of Auckland, his research interests include entrepreneurship, marketing and public sector management.