Inter-Organizational Culture

Fabiano Larentis, is a Doctor in Management and a Business School Professor at Universidade de Caxias do Sul, Brazil. His research focuses on learning in organizations and relationship marketing.Claudia Simone Antonello is a Doctor in Management  and a Professor at School of Administration,  Universidade Federal do Rio Grande do Sul, Brazil. Her research focuses on learning in organizations.Luiz Antonio Slongo  is a Doctor in Management  and  a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. His research focuses on services marketing and relationship marketing.

• 1. Introduction: Relationship Marketing and Organizational Culture: An Inter-organizational Perspective.- 2. Inter-organizational Culture and the Cultural Perspectives.- 3. Development of Inter-organizational Culture: The Elements.- 4. Promoting an Inter-Organizational Culture.- 5. Conclusion.