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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
- Format: Pocket/Paperback
- ISBN: 9781349500536
- Språk: Engelska
- Antal sidor: 195
- Utgivningsdatum: 2015-01-01
- Förlag: Palgrave Macmillan