Intellectual Property Rights Management
Rookies, Dealers and Strategists
Inbunden, Engelska, 2015
Av L. Alkaersig, K. Beukal, T. Reichstein, Lars Alkaersig, Karin Beukel
1 429 kr
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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
Produktinformation
- Utgivningsdatum2015-02-27
- Mått140 x 216 x 14 mm
- Vikt399 g
- FormatInbunden
- SpråkEngelska
- Antal sidor195
- Upplaga2015
- FörlagPalgrave Macmillan
- ISBN9781137469526