Intellectual Property Management

Irina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies.

• 1.The Intellectual Property Landscape.- 2.The Creation of IP.- 3.The Protection of IP.- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP Context