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Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
- Format: Inbunden
- ISBN: 9780521851060
- Språk: Engelska
- Antal sidor: 186
- Utgivningsdatum: 2006-02-23
- Förlag: Cambridge University Press