Innovating Innovation

Leadership Tools to Make Revolutionary Change Happen for You and Your Business (For Readers of Trillion Dollar Coach or Innovation Lab Excellence)

Inbunden, Engelska, 2019

399 kr

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#1 New Release in Industrial Management & Leadership ─ Breakthrough Innovation Tools for Successful LeadershipInnovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.After reading this new battlefield manual for innovation, you will:Learn the Disruptive Periphery Concept and how it can give you the tools to help your businessDiscover a practical marketing-centric focus applied to innovationReap the benefits of lessons developed from thirty years of real-world global consulting and training experience

Produktinformation

Utgivningsdatum2019-04-18
Mått139 x 215 x 32 mm
Vikt486 g
FormatInbunden
SpråkEngelska
Antal sidor318
FörlagMango Media
ISBN9781633538443

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David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants—and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama’s Inaugural ball. The award-winning coauthor of The Underdog Advantage, and The Leadership Campaign, Morey has advised a who’s who of Fortune 500 CEOs and companies and many of the world’s top political leaders, including five Nobel Peace Prize winners.

Praise for CREATING BUSINESS MAGIC:“A solid, sparkling argument that imagination empowers the real magician inside us all.” David Copperfield, Magic Legend “This book shows us how to apply the principles of magic to drive your business ahead, to inspire, to innovate, and to create amazing wins.”Franco Harris, Founder and CEO, Super Bakery and NFL Hall of Fame Running Back“Voila—a practical guide to using the principles of magic as a leadership tactic to inspire employees and disrupt markets.”Pat Mulhearn, CEO, NorBelle, LLC “Creating Business Magic is a masterpiece in corporate strategy and creativity!”Tan Sri Datuk Lim Ewe Jin, Chairman, Lejadi Group, Ltd“Creating Business Magic is ‘absofrigginlootely’ a must read for all disruptors, underdogs, and those willing to take the road less traveled.” Craig R. Helsing, former BMW Corporate Executive