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From the early daguerreotype to the rise of the motion picture, Images and Enterprise explores the business, technical, and social factors that transformed the American photographic industry between 1839 and 1925. Reese Jenkins's prize-winning history traces the technical changes that culminated in George Eastman's creation of the Kodak system of amateur photography in the 1880s. Its compact, simply operated cameras would revolutionize an entire industry-even if at first the whole camera had to be mailed back to the company for developing and reloading. Images and Enterprise also vividly portrays the emergence of cinematography in its relationship to traditional photography and reveals the growing importance of institutionalized research, as Eastman Kodak and the other American and European photographic materials manufacturers strove to develop commercially practical color photography.
Robert A. Rosenberg, Paul B. Israel, Keith A. Nier, and Martha J. King are volume editors for Volume 3 at the Thomas A. Edison Papers at Rutgers, The State University of New Jersey.
A superb case study of the institutional response of American business to the coming of modern markets and modern technology. This book should be required reading for all historians concerned with the institutional development of the American economy and all economists interested in industrial organization and the theory of modern business enterprise. -- Alfred D. Chandler, Jr. Technology and Culture Reese V. Jenkins has ably and probably definitively captured the technical and business history of [the photographic] industry... Images and Enterprise is lavishly and cleverly illustrated with the pictures needed to understand the technology and enjoy the flavor of the enterprise. -- Carroll Pursell American Historical Review
