How Women Mean Business

A Step by Step Guide to Profiting from Gender Balanced Business

Häftad, Engelska, 2010

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Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now?• Awareness – Opening your eyes to what better gender balance could mean for your company• Alignment – Ensuring the buy-in that will bring about real results and change• Sustain – Building gender diversity into corporate DNAThis lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.Women are most of the talent and much of the market – you need this book.

Produktinformation

Utgivningsdatum2010-04-13
Mått136 x 216 x 28 mm
Vikt463 g
FormatHäftad
SpråkEngelska
Antal sidor424
FörlagJohn Wiley & Sons Inc
ISBN9780470688847

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Dedication ixForeword xiAcknowledgements xvIntroduction 1Part I: Audit 15Chapter 1: What’s the Balance? 17Chapter 2: What Do Others Do? 49Chapter 3: What Do We Say? 77Part II: Awareness 95Chapter 4: Why Should Business Care? 97Chapter 5: Leading Gender Bilingual 129Chapter 6: Working Gender Bilingual 159Chapter 7: The Action Plan 191Part III: Alignment 213Chapter 8: Training 215Chapter 9: Talent 235Chapter 10: Markets 275Part IV: Sustain 315Chapter 11: Communicating 317Chapter 12: Measuring 339Chapter 13: Rewarding 355Conclusion 369Notes 373Bibliography 387Index 395