How to Sell Online

The experts’ guide to making your business more successful and profitable online

Häftad, Engelska, 2016

Av Christer Holloman

229 kr

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THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.

Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business.

• Discover how to grow your online business for short, medium and long term growth

• Find out how to acquire, retain and understand your customers

• Use cost-effective sales, marketing and social media to build revenue and profile

• Understand how to shape the customer journey and convert browsers into buyers

• Ensure technology works for you by using the right platforms and software

Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more.

Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.

Produktinformation

Utgivningsdatum2016-11-14
Mått160 x 230 x 20 mm
Vikt587 g
FormatHäftad
SpråkEngelska
Antal sidor320
Upplaga1
FörlagPearson Education
ISBN9781292148403

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Christer Holloman is an experienced digital business change consultant. He is the CEO and cofounder of Divido (http://divido.com/), a fast-growing technology start-up in the process of changing the old school financial services sector.Credited as “One of London’s Most Influential Individuals Within New Media” by The Evening Standard, he is often invited to write for The Guardian, Sky News and GQ about how organisations can make the most of opportunities presented by new technologies. Christer is the author of the The Social Media MBA series (Wiley).

AcknowledgmentsForewordA. Retail Truths1. Some Thing Never Change1.1 Expert Commentary: From Bricks to Clicks1.2 Becoming Omni-Channel1.3 Expert Commentary: John Lewis Move to Mobile1.4 Expert Commentary: Mobile Shopping Opportunity1.5 Case Study: Graze.com1.6 Deep Dive: Omni-Communications2. Getting Technology To Work For You2.1 Deep Dive: Importance of Speed2.2 Case Study: WatchfinderB. Attracting More Customers3. Understanding Your Demographics3.1 Expert Commentary: Mapping the Customer Journey3.2 Case Study: Thomas Cook4. Starting To Use Social Media and PR4.1 Deep Dive: From Social Listening to Predicting4.2 Case Study: Bjorn BorgC. Selling More5. Presenting Products & Services Online5.1 Case Study: The Board Basement5.2 Reducing Shopping Cart Abandonment5.3 Case Study: STA Travel6. The Check-Out Journey6.1 Expert Commentary: Make It Easy To Buy6.2 Case Study: Carpet Underlay ShopD. Surprising Customer Service7. Make Your Brand, Your Customers’7.1 Expert Commentary: Bazaarvoice7.2 Case Study: Gopak7.3 Expert Commentary: Authentic Customer Dialogue7.4 Case Study: Grabble.com Getting Mobile Right8. Deep Dive: Global Payment Alternatives8.1 Payment ChecklistE. Key Opportunities in the Coming Year9. Expert Commentary: Expanding Internationally9.1 Deep Dive: Selling to Chinese Consumers9.2 Case Study: Vivabarefoot10. Inventory Management11 Delivery Delight11.1 Deep Dive: Packaging12. Beefing up SecurityHall of FameIndex