How to Save the FMCG Industry

Dr Chris Leach is an experienced Management Consultant, academic and business leader, with extensive experience in the Fast-Moving Consumer Goods (FMCG) Industry, working with both suppliers and retailers. He began his career in Sales and Marketing in two food suppliers, and from there spent time in Tesco developing and delivering the marketing plans for their Grocery business. Over recent years Chris has worked as a consultant to the Industry, working around the world with retailers and suppliers to improve their collaboration with each other, to better meet the needs of their consumers and shoppers. Chris has delivered thought leadership, and his recently completed PhD developed new insights into this often-secretive area of business.

• Chapter 1: Introduction-why do we need to look again at collaboration?.- Chapter 2: The FMCG Market-Where we’ve come from, where we are now, and the problem we face.-  Chapter 3: The Theory, and How it Applies to the FMCG Industry.- Chapter 4: Collaboration in Action; Four Case Studies.- Chapter 5: Collaboration Under the Microscope—A Cross-Case Analysis.- Chapter 6: The New Model of Collaboration.- Chapter 7: Summary and Conclusions—Making the Move Toward Real Collaboration.