"In this brilliant book, Mikita Brottman penetrates the surface of pop culture texts, from magazines and tabloids, to horror movies and erotic flicks, to provide a truly discerning theory as to why people respond so emotionally to them. Unlike the bland, trendy, pseudo-sophisticated critiques of pop culture by many academic pundits that now saturate the bookstands, Brottman shows that popular forms of entertainment are emotionally powerful because of their capacity for being infinitely meaningful at different levels of psychic life, from the sacred to the profane...Brottman's book is both witty and insightful. It is, in the jargon of pop culture, a 'great read.'" - Marcel Danesi, University of Toronto"Too many academic studies of popular culture are fans' tracts masquerading as serious analysis. Not this one. Acknowledging the problems as well as the pleasures to be had in consuming popular culture, this book is for anyone who wants to work through those ambivalent feelings in order to enjoy the pleasures more fully, rather than just relaxing into uncritical fandom. In writing High Theory/Low Culture Mikita Brottman has done us all a real favor." - Andrew Blake, University College Winchester"High Theory/Low Culture tackles the question of how people actually enjoy and appreciate popular culture. Mikita Brottman sidesteps condemnations of 'the popular', instead focusing positively on everyday, ordinary aesthetics. Eclectic case studies, ranging from football fans to pornography, showcase to striking effect the work of key theorists such as Bakhtin, Barthes, and Lacan. Highlighting the complexities of low culture, and downsizing the difficulties of high theory, this is a skillful introduction to the study of popular culture's pleasures." - Matt Hills, author of Fan Cultures and The Pleasures of Horror"High Theory/Low Culture, which is less defensive of pop culture, but works to apply the art of high criticism and theory to the often gutterized world of fashion magazines, tabloids and horror movies." - Chip Ross, Blogcritics.org
