Heart of Marketing

Love Your Customers and They Will Love You Back

Häftad, Engelska, 2009

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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

Produktinformation

Utgivningsdatum2009-05-21
Mått154 x 226 x 14 mm
Vikt331 g
FormatHäftad
SpråkEngelska
Antal sidor216
FörlagMorgan James Publishing llc
ISBN9781600375590

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Judith Sherven, Ph.D. and James Sniechowski, Ph.D. are best known for their work in the study and understanding of differences in relationships. Judith is a clinical psychologist and Jim is the founder of the Menswork Center in Santa Monica, California. They have appeared on over 250 television and radio shows as guest experts and provide relationship training nationally and internationally for both couples and singles. Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team and the best selling authors of 5 books. They've been marketing online for little more than three years and are best known for producing the only Internet marketing conference for the soft sell community which they call ""Bridging Heart and Marketing"" (http://www.bridgingheartandmarketing.com ). They also provide their popular course, Soft Topic Copywriting Secrets (http://www.softtopiccopywritingsecrets.com ). And with their partner Tom Justin they've developed the only course for the true entry level Internet marketer - First Step Internet Marketing (http://www.firststepinternetmarketing.com ). As guest experts they've been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM, and The Daily Buzz.