1619:-
Uppskattad leveranstid 5-9 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented, practical implementation. It follows the principle of the demanding practical orientation of modern textbooks. The target readers are therefore professionals in marketing functions, decision-makers and high potentials on the one hand, and students in business administration at universities on the other.
- Illustratör: 223 Schwarz-Weiß-Abbildungen 7 Tabellen, 223 Abbildungen XXXV, S 7 Schwarz-Weiß-Tabellen
- Format: Inbunden
- ISBN: 9783428186723
- Språk: Tyska
- Antal sidor: 1201
- Utgivningsdatum: 2022-07-01
- Förlag: Duncker & Humblot