Handbook of Communication and Corporate Social Responsibility

Øyvind Ihlen is Associate Professor of Journalism at the University of Oslo and Professor of Communication and Management at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas (ed. with B. van Ruler & M. Fredriksson, 2009). Jennifer Bartlett is Senior Lecturer at the School of Advertising, Marketing and Public Relations, Queensland University of Technology. She has published widely on corporate social responsibility and legitimacy.Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill. His books include The Debate Over Corporate Social Responsibility (ed. with G. Cheney & J. Roper, 2007) and The Handbook of Communication Ethics (ed. with G. Cheney & D. Munshi, 2010).

• About the Editors viii Notes on Contributors ixAcknowledgments xxiPart I Introduction 11 Corporate Social Responsibility and Communication 3Øyvind Ihlen, Jennifer L. Bartlett and Steve May2 The Paradoxes of Communicating Corporate Social Responsibility 23Sandra Waddock and Bradley K. GooginsPart II Field Overviews 453 Management, Communication, and Corporate Social Responsibility 47Jennifer L. Bartlett and Bree Devin4 Public Relations and Corporate Social Responsibility 67Jennifer L. Bartlett5 Organizational Communication and Corporate Social Responsibility 87Steve May6 Marketing and Corporate Social Responsibility 110Peggy Simcic Brønn7 Reputation Management and Corporate Social Responsibility 128Mark Eisenegger and Mario Schranz8 Rhetoric and Corporate Social Responsibility 147Øyvind IhlenPart III Corporate Social Responsibility Communication in Action 167Concepts and Aspects9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208Günter Bentele and Howard Nothhaft12 Corporate Social Responsibility Communication and Dialogue 231Urša Golob and Klement Podnar13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252Majia Holmer Nadesan14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276Juliana Raupp15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295Augustine Pang, Angela Mak and Joanne Mui-Hean LeeTools and Processes16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316Robert L. Heath and Michael J. Palenchar17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338Elise Perrault Crawford and Cynthia Clark Williams18 Communicating Corporate Social Responsibility through the Internet and Social Media 358Paul Capriotti19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379Alan A. Pomering20 New Partnerships for a New Generation of Corporate Social Responsibility 399Melissa J. Bator and Cynthia Stohl21 Media Relations and Corporate Social Responsibility 423Craig E. Carroll22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445Sarah E. Dempsey23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467Stefan Wehmeier and Friederike SchultzPart IV Commentaries and Conclusions 48924 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491Lars Thøger Christensen and George Cheney25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505Shirley Leitch and Judy Motion26 Commentary: The View from Management 516Güler Aras and David Crowther27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534David Grant and Daniel Nyberg28 Conclusions and Take Away Points 550Øyvind Ihlen, Jennifer L. Bartlett and Steve MayName Index 572Subject Index 580

“Summing Up: Recommended.  Research and faculty collections.” (Choice, 1 March 2012)"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well.” (Communication Director, 1 December 2011)"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)