Handbook of Business Transformation Management Methodology

Inbunden, Engelska, 2012

Av Axel Uhl, Lars Alexander Gollenia

2 669 kr

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This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.

Produktinformation

  • Utgivningsdatum2012-10-25
  • Mått174 x 246 x 27 mm
  • Vikt800 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor316
  • FörlagTaylor & Francis Ltd
  • ISBN9781409449805