Handbook for Qualitative Research in Emerging Markets

Edited by Helena Barnard, Professor, Gordon Institute of Business Science, University of Pretoria, South Africa

• Contents1 Introduction to Handbook for Qualitative Research in EmergingMarkets: how is qualitative research different in emerging markets? 1Helena BarnardPART I THE DIFFERENT WORLDS IN EMERGING MARKETS2 Planning research on an emerging industry in an emerging market 13Luis Oliveira, Pablo Leão, Maria Tereza Fleury and Afonso Fleury3 Respecting boundaries and human dignity in access‑restrictedlow‑income communities 26Jorge Carneiro, Edgard Barki and Maurício de Almeida Prado4 Language and cultural challenges in conducting interviews in a foreigncountry and potential solutions 40Fang Lee Cooke5 Going beneath the surface of heroes: a guide to planning qualitativeresearch on admired elites in emerging markets 56Cristina Velez-Valencia, Carolina Herrera-Cano and Maria AlejandraGonzalez-PerezPART II GATHERING DATA IN EMERGING MARKETS6 Avoiding surprises and biases in the field: a step-wise plan for data collection 71Srivardhini K. Jha and Pradeep Kumar Hota7 Using informal networks to research informal networks 82Sa’ad Ali8 The visual keyhole into vulnerable communities: when pictures speaka thousand words 93Melodena Stephens9 Taking a research ‘safari’ into Africa: the value of going ‘pole pole’ 115Aloysius Marcus Kahindi and Charles E. Stevens10 Another set of eyes: the role of intermediaries in doing qualitativeresearch in low-income settings in emerging markets 131Ira Chatterjee, Minna Halme, Rebecca Piekkari and Marleen WierengaPART III ANALYSING AND THEORISING EMERGING MARKETS11 Analysing multilingual (English–Chinese) qualitative data through andfor dialogue: a dialogical approach 147Carole Couper12 Theorising from unstructured emotive process video data 162Gloria Mbokota13 Slicing time: temporal bracketing and theorising through the dynamicsof emerging markets 181Anirvan Pant14 Bridging paradigmatic divides to theorise in a new context: analysingaccounts of trust development among culturally diverse organisationalmembers 193Badri Zolfaghari and Farsan Madjdi15 Theorising Kgotla: connecting with a suitable literature 205Anastacia MamaboloPART IV BEING A SCHOLAR OF EMERGING MARKETS16 Reflections from a postcolonial experience in developing research 222Roberta Aguzzoli17 Reflexivity in qualitative research engaging with young people inpost-war northern Uganda 235Rebecca Namatovu and Thilde Langevang18 Managing emotional responses to distressing research 249Lise Hagen and Louise WhittakerPART V CONCLUSION19 Reflections on the use of qualitative research methods in emerging markets 268A. Rebecca Reuber

‘The book provides a comprehensive discussion of the key features of qualitative research in emerging markets.'