Graphic Artists Guild Handbook, 17th Edition

Pricing & Ethical Guidelines

Häftad, Engelska, 2025

AvThe Graphic Artists Guild,Debbie Millman

699 kr

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The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues in a new, updated edition with essential information on AI, NFTs, social media, and more. For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever. The content of the17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today: New content addressing generative AI and ways to protect your work. How to develop a business plan. A new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income. The addition of the following sub-disciplines: public art, mural art, and social media design & marketing. Realistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty. Current U.S. salary information and freelance rates by discipline. Up-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it. Model contracts and forms to adapt to your specific needs. Eight new interviews with diverse and self-employed graphic artists. A QR code to access future updates that will be available on the Graphic Artists Guild website. This new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today s most pressing topics.

Produktinformation

Utgivningsdatum2025-11-04
Mått216 x 279 x 32 mm
Vikt369 g
FormatHäftad
SpråkEngelska
Antal sidor504
Upplaga17
FörlagMIT Press Ltd
ISBN9780262551830

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Table of ContentsRunning a Successful Graphic Arts BusinessCHAPTER 1: Essential Business PracticesThe Nature of the Business, Pricing Your Services, Negotiating & Evaluating the Terms of an Offer...CHAPTER 2: Professional RelationshipsIllustrator Professional Relationships, Graphic Designer Professional Relationships...CHAPTER 3: Professional IssuesEmployment Issues, Self-Employment Issues, Entrepreneurial Issues...CHAPTER 4: Maximizing IncomeSelf-Promotion & Marketing, Creating Multiple Revenue Streams, Sell Reuse Rights, License Your Art, Market Your Art...Salaries, Pricing Guidelines, & Trade PracticesCHAPTER 5: Graphic DesignState of the Industry, Impact of Generative AI on the Profession, Graphic Design Salaries, Freelance Graphic Design, Corporate Graphic Design...CHAPTER 6: Web/Interactive DesignThe Digital Marketplace, Impact of Generative AI on the Profession, Salaries, Designing for Interactive Media...CHAPTER 7: IllustrationImpact of Generative AI on the Profession, Trends in Illustration, Illustration Salaries...CHAPTER 8: Cartooning & ComicsMagazine Cartooning, EDITORIAL CARTOONING, Comics Journalism, Comics for Business, Syndication...CHAPTER 9: Animation & MotionImpact of Generative AI on the Profession, Animation, Video Game Art, Motion Graphics Design, Motion Illustration...CHAPTER 10: Surface Pattern DesignTypes of Designers Defined, The Role of Surface Pattern Designers, Trends & Color Forecasting, The Design Process...Protecting Your Business & Intellectual PropertyCHAPTER 11: Legal Rights & IssuesThe Graphic Artists Guild, United States Copyright Law, Copyright Limitations, Work Made for Hire, State Laws Extending Copyright Protection...CHAPTER 12: Standard Contracts & Business ToolsThe Importance of Contracts, Seven Basic Types of Contracts, What a Contract Should Include, Using Contracts, Negotiation...Successfully Applying PracticesADAM KRUVAND Creating a Niche by Pushing the Limits of TechnologyTERRENCE MOLINE Challenging African American DesignersTAMISHA ANTHONY Sharing the Joy of Creativity & Black HistoryTABBY AUSLANDER Deaf Blue Cats Web & Art Services: Breaking the Sound BarrierDEROY PERAZA & JULIA ZELTZER Refugees Using Design to Build a More Equitable SocietyELIZABETH SILVER A Business Patterned for SuccessBECCA CLASON Bringing Letters to Life with Stop-Motion MagicSUE JENKINS Holding Herself in Readiness & Saying YesResources & ReferencesRecommended Books, Relevant Publications, Industry Directories, Promotion & Marketing Resources, Employment & Freelance Opportunities, Organizations, Conferences, Trade Shows, & Merchandise Markets, Online Classes & Courses, Informative Websites & BlogsAPPENDIX: Contracts & Forms, Generative-AI Clause, Cease and Desist Letter, Artist–Agent Agreement, Artwork Inventory Form, All-Purpose Purchase Order, Nondisclosure Agreement for Submitting Ideas, Work Change Order Form, Licensing Agreement (Short Form), Licensing Agreement (Long Form), Graphic Designer’s Estimate & Confirmation Form, Noncompetition Clause, Graphic Designer’s Invoice, Service Retainer Agreement, Digital Media Invoice, Website Design & Maintenance Order Form, Magazine Purchase Order for Commissioned Illustration, Illustrator’s Estimate & Confirmation Form, All-Purpose Illustrator’s Letter of Agreement, Illustrator’s Release Form for Models, Illustrator’s Invoice, Surface Pattern Designer–Agent Agreement, Surface Pattern Designer’s Estimate & Confirmation Form, Surface Pattern Designer’s Holding Form, Surface Pattern Designer’s Invoice