Going to the Movies

Richard Maltby is Professor of Screen Studies at Flinders University, South Australia. His publications include Hollywood Cinema, Dreams for Sale: Popular Culture in the Twentieth Century and ‘Film Europe’ and ‘Film America’: Cinema, Commerce and Cultural Exchange, 1925-1939, which won the Prix Jean Mitry for cinema history in 2000.Melvyn Stokes teaches at University College London, where he organises the annual Commonwealth Fund Conference on American History. His edited books include Race and Class in the American South since 1890, The Market Revolution in America, and The State of U. S. History.Robert C. Allen is Professor of American Studies, History, and Communication Studies at the University of North Carolina at Chapel Hill. He is the author of Horrible Prettiness: Burlesque and American Culture, which was awarded the Theatre Library Association's George Freedley Memorial Award. He is the co-author with Douglas Gomery of Film History: Theory and Practice, and the editor of two editions of Channels of Discourse: Television and Contemporary Criticism.

• Introduction, Richard Maltby and Melvyn StokesPart 1: Studies of Local Cinema Exhibition1. Race, Religion, and Rusticity: Relocating U. S. Film History, Robert C. Allen2. Tri-racial Theaters in Robeson County, North Carolina (1896-1940), Christopher J. McKenna3. The White in the Race Movie Audience, Jane Gaines4. Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920, Terry Lindvall, C. S. Lewis5. Patchwork Maps of Movie-Going, 1911-1913, Richard Abel, Robert Altman6. Leshono habo' bimuving piktshurs (Next year at the Moving Pictures): Cinema and social change in the Jewish immigrant community, Judith Thissen7. 'Four Hours of Hootin' and Hollerin": Moviegoing and Everyday Life Outside the Movie Palace, Jeffrey Klenotic8. Cinema-going in the United States in the mid-1930s: A Study Based on the Variety Dataset, Mark Glancy and John Sedgwick9. Race Houses, Jim Crow Roosts, and Lily White Palaces: desegregating the Motion Picture Theater, Thomas DohertyPart II: Other Cinema: Alternatives to Theatrical Exhibition10. The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 19320s, Haidee Wasson11. Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s, Anne Morey12. Free Talking Picture - Every Farmer is Welcome: Non-theatrical Film and Everyday Life in Rural America during the 1930s, Gregory A. Waller13. Cinema's Shadow: Reconsidering Non-Theatrical Exhibition, Barbara KlingerPart III: Hollywood Movies in Broader Perspective: Audiences at Home and Abroad14. Changing Images of Movie Audiences, Richard Butsch15. 'Healthy Films from America': The emergence of a Catholic film mass movement in Belgium and the realm of Hollywood, 1928-1939, Daniel Biltereyst16. The child audience and the 'horrific' film in 1930s Britain, Annette Kuhn17. Hollywood in Vernacular: Translation and Cross-Cultural Reception of American Films in Turkey, Ahmet Gurata18. Cowboy Modern: African Audiences, Hollywood Films, and Visions of the West, Charles Ambler19. 'Opening Everywhere': Multiplexes and the Speed of Cinema Culture, Charles R. Acland20. 'Cinema Comes to Life at the Cornerhouse, Nottingham': 'American' Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre, Mark Jancovich

‘Going to the Movies provides a fascinating range of consistently well-written chapters by a good selection of the best film historians on both sides of the Atlantic.  With 68 pages of detailed references and an excellent index, this book is highly recommended for film research libraries and those with a serious interest in historical movie-going studies.’  (Media International Australia, No. 129, November 2008)‘this excellent collection’  (Stuart Hanson, Historical Journal of Film, Radio and Television, Vol. 31, No. 1, 2011)