In this resource guide, Awe (university libraries, U. of New Mexico) outlines how small and medium-sized business owners can become global companies. She explains the reasons to get involved in international trade, and annotates resources on the advantages and disadvantages of international business, information gathering, the importance ofbusiness, export, marketing plans, international selling, and using the internet to sell globally, as well as explaining these topics and how to write a business plan, analyze the competition and the market, find foreign customers, and set up and manage a global business.
