Glamour System

STEPHEN GUNDLE is Professor of Italian Cultural History at Royal Holloway, University of London, UK. He is author of Between Hollywood and Moscow: The Italian Communists and the Challenge of Mass Culture, 1943-91 (2000). CLINO CASTELLI is a Professional Designer based in Milan, Italy, and the founder of Castelli Design Milano. A Visiting Professor at the Politecnico di Milano, he is the author of Transitive Design (1999).

• Acknowledgements Introduction PART 1: THE ORIGINS OF GLAMOUR Glamour, Consumerism and the Modern City The Gender of Glamour Hollywood Lifestyles PART 2: THE VISUAL LANGUAGE OF GLAMOUR Exotic Enticements Sensational Gold Clamorous Chroma Captivating Metals Magnetic Values Glittering Media Thrilling Graphics Alluring Plastics Conclusion Notes Bibliography Index