'Gender and Austerity in Popular Culture is an important development in our understanding of the ways in which the 'austerity' politics of both the UK and the USA are deeply gendered. But what is also recognised here are the historical parallels in which policies demanding restraint in both personal and state spending had different forms for men and women. Thus in this highly original collection of essays the various authors consider distinct locations of the traditions through which women and men are asked to live out, and through, economic inequality. In all, a highly readable and valuable collection'. - Mary Evans, Centennial Professor at the Gender Institute, London School of Economics