Garment Economy

Understanding History, Developing Business Models, and Leveraging Digital Technologies

Inbunden, Engelska, 2023

Av Michelle Brandstrup, Léo-Paul Dana, Daniella Ryding, Gianpaolo Vignali, Myriam Caratù, Leo-Paul Dana, Myriam Caratu

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This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.

Produktinformation

  • Utgivningsdatum2023-07-30
  • Mått155 x 235 x 37 mm
  • Vikt1 204 g
  • FormatInbunden
  • SpråkEngelska
  • SerieSpringer Texts in Business and Economics
  • Antal sidor630
  • FörlagSpringer International Publishing AG
  • ISBN9783031333019