Fundraising for Beginners

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.Important topics covered include: Expanding an organization’s donor baseResearching donor prospectsFirst time fundraising effortsAnnual operational plansFundraising evaluationBuilding a mailing listSolicitation callsPhonathonsBoard giftsDirect mail appealsSpecial eventsCall reportsAttracting new donorsDonor communicationFundraising presentationsPlanned givingGrant seekingPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.