From Local Champions To Global Masters

PAUL VERDIN holds the Chair in Strategy and Organization at the Solvay Business School, ULB, Belgium. He is also Professor of Strategy and International Management at KU Leuven, Belgium, and Affiliate Professor at Large at INSEAD, France. He has been a visiting professor or guest lecturer at several other institutions, including IESE International Graduate Business School, Spain and the Helsinki University of Technology, Finland. He holds an MA and PhD in Economics from Harvard University and has held short-term positions with McKinsey & Co, Merrill Lynch Capital Markets, the International Monetary Fund and the World Bank. His research has been published in leading management journals and books in the field of strategy and international management. He consulted for a range of European and American companies crossing industry and geographic boundaries, and serves as a non-executive board member to several private companies as well as non-profit organizations.NICK VAN HECK is an Advisor in Strategy and Management Development. A former Research and Teaching Assistant at KU Leuven, Belgium, he lectures in various Master and Executive programmes around Europe. He has published articles and cases, and won, together with Paul Verdin, First Prize in the European Foundation for Management Development Case Competition. As co-founder and Director of Executive Learning Partnership (Belgium), he advises several organizations and directs project-based management development programmes in the area of strategy and international management.

• Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion

'A welcome antidote to the breathless rhetoric about the imperative to globalize.' - Etienne Baerd, The Business Link