From Local Champions To Global Masters

PAUL VERDIN is Professor of Strategy and Organization at the Solvay Business School, Belgium and Affiliate Professor at INSEAD, France. He has also been professor at KU Leuven, Belgium, IESE International Graduate Business School, Spain and Helsinki University of Technology, Finland as well as holding short-term positions with McKinsey & Co, Merrill Lynch Capital Markets, the International Monetary Fund and the World Bank. He has published research in a number of books by leading business and management writers, including H.Mintzberg, S.Ghoshal and C.Bartlett and has been twice winner of the First Prize in the European Foundation for Management Development (EFMD) Case Competition, in the category European Management. - NICK VAN HECK is an Advisor on Management and Strategy Development. He is Research and Teaching Assistant at the Catholic University of Leuven in International Management and Strategy and the author of several articles and case studies.

• Introduction: Beyond Globalization and its Myths PART I: ON THE BENEFITS OF INTERNATIONALIZATION Internationalization: The (Only) Way to GO ? The Conelearn Framework PART II: ON ORGANIZING FOR INTERNATIONALIZATION On Entry Modes into Foreign Markets On Organizational Blueprints PART III: ON MANAGING THE PROCESS OF INTERNATIONALIZATION The 'How' of Internationalization: Managing the Implementation Process Managing the Internationalization Process: From Local Champions to Global Masters Conclusion

'A welcome antidote to the breathless rhetoric about the imperative to globalize.' - Etienne Baerd, The Business Link