From a Market Economy to a Finance Economy

Dr. A. Coskun (Josh) Samli is a Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books and 30 monographs. Dr. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, the Far East, Oceania, and was very active in the Fulbright Commission. He is also on the review board of seven major journals and is the co-founder of, and was the first president and a research fellow of the International Society for Quality of Life Studies (ISQOLS). Dr. Samli is a Distinguished Fellow in the Academy of Marketing Science and a past chairman of its board of governors. In addition to his academic work, he worked with hundreds of small- and medium-sized businesses as a consultant over a 50-year period. He received his MBA at the University of Detroit and his PhD at Michigan State University.

• Table of Contents 1. American Market Economy: Quo Vadis 2. The Disappearing Magic of Market Economy 3. The Greed Factor 4. Too Big to Fail or Too Big to Succeed 5. Early Indicators If Any 6. The Innovation Culture Where are You? 7. Recessions are Totally Man Made 8. Live but also Learn to Let Live 9. Alice in the Finance Land

"In this daring new expose' on American-style capitalism, Josh Samli calls to question basic ideological principles about capitalism, greed, humanity, and the pursuit of the American dream. As America has transitioned from an innovative, production-centered world leader to a complex transactional economy dominated by new greedy elite, the real income gap between the managerial elite and labor has widened to great depression-era levels and substantive economic growth has stagnated. America no longer leads the world as an innovative super-power, and the pursuit of the American dream by a vibrant, secure middle class is more myth than reality. Samli's idealistic treatise on the demise of the market economy should be required reading for corporate leaders and government policy makers." - Ronald Adams, University of North Florida, USA'Few scholars can claim the 50+ year perspective on the market economy that Dr Samli has accumulated. Fewer still are those who will marshal the courage to challenge conventional wisdom as forcefully and positively as he has in this book. While some may not embrace his arguments in their entirety, most must admit to the considerable logic and ethical force that his careful examination of the economic scene displays. This book is a clarion call to conscience for thoughtful business leaders in the twenty-first century." - James Gray, Professor of Marketing, Florida Atlantic University, USA"Professor Samli discusses wealth creation and its fundamental drivers. He warns us that the American economy is on a divergent path a path not consistent with the fundamental drivers of wealth creation. His analysis is highly sensible, and public policy officials should heed his warning and advice: Wealth creation is best generated from a market-driven economy, not a finance-driven economy." M. Joseph Sirgy, Virginia Polytechnic Institute and State University, USA and author of The Psychology of Quality of Life