Dynamic Markets and Conventional Ignorance

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, the Far East, and Oceania, and was very active in the Fulbright Commission.

• 1. What is a Market Economy? 2. Financial Conservatism Does Not Work 3. Industrial Giants are a Major Block 4. The Needed Change in the Orientation 5. A Totally Unknown Concept, Marketing Multiplier 6. Activating the Marketing Multiplier 7. Government, a Leader and Partner 8. Managing the Outsourcing 9. Innovation is the Answer 10. What is at Risk? 11. Returning of the Market Economy 12. The Future of American Market System 13. Needed a Constructive Vision

"Samli questions a basic tenet of economic philosophy, namely, that market forces left unfettered would lead to an optimal allocation of resources. Whether one supports this view or not, I expect the reader will emerge intellectually richer after immersion in Samli's latest introspective treatise." - Ajay Samant, Professor of Finance, University of North Florida, USA"Dynamic Markets and Conventional Ignorance is a fascinating and somewhat unconventional look at what has happened in the U.S. and world economies since my first encounter with Samli in 1970. Reading this new look at previous and new approaches to economic public policy will be provocative and worthwhile. I highly recommend his sometimes unconventional, sometimes argumentative suggestions for public policy changes be given serious consideration." - James E. Littlefield, Professor Emeritus of Marketing, Virginia Polytechnic Institute and State University, USA"I like Samli's apt remark that such conventional wisdom gave way to conventional ignorance and common sense is no longer common! Sad, but true!" - Adel I. El-Ansary, Donna L. Harper Professor of Marketing, University of North Florida, USA