Franchise Era
Managing Media in the Digital Economy
Inbunden, Engelska, 2019
Av James Fleury, Bryan Hikari Hartzheim, Stephen Mamber, Washington University in St. Louis) Fleury, James (PhD candidate, Waseda University) Hartzheim, Bryan Hikari (Assistant Professor, UCLA) Mamber, Stephen (Professor
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Fri frakt för medlemmar vid köp för minst 249 kr.As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making – analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Produktinformation
- Utgivningsdatum2019-04-18
- Mått156 x 234 x 25 mm
- Vikt648 g
- FormatInbunden
- SpråkEngelska
- SerieTraditions in American Cinema
- Antal sidor336
- FörlagEdinburgh University Press
- ISBN9781474419222