Flourishing

John R. Ehrenfeld is a long-standing and influential voice in the sustainability debate. He was Director of the MIT Program on Technology, Business, and Environment. From 2000-2009, he served as Executive Director of the International Society for Industrial Ecology. He continues to do research, write, and teach, most recently at several emerging MBA for Sustainability programs. He is the author of Sustainability by Design: A Subversive Strategy for Transforming our Consumer Culture. Andrew J. Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan. He serves as Director of the Frederick A. and Barbara M. Erb Institute for Global Sustainable Enterprise. Hoffman is co-editor of The Oxford Handbook on Business and the Natural Environment, author of Builder's Apprentice: A Memoir, and co-author of Memo to the CEO: Climate Change, What's Your Business Strategy?

"This is a deeply illuminating conversation between two sustainability thought leaders on whom I wish I had been able to eavesdrop. Now, happily and inspirationally, we all can." -- John Elkington "John Ehrenfeld's thinking about our species and our place in the world is indeed a thing of beauty, as Andrew Hoffman's intelligent dialogue with him brings out on every page. If you're tired of stale books on 'sustainability,' read this for new insight and inspiration." -- James Gustave Speth author of America the Possible: Manifesto for a New Economy "The most a dangerous time for any radical idea is when it becomes popular and people assume that because they embrace the idea they are 'doing it.' The window is closing for consciously altering the trajectory of global industrial expansion. There are no simple answers, but there are core questions and critical actions to take. In Flourishing, these are clearly illuminated by John Ehrenfeld and Andy Hoffman, two of the most experienced and thoughtful leaders in the sustainability movement." -- Peter M. Senge MIT, Society for Organizational Learning, Author of The Fifth Discipline, and Co-Author of Presence, and The Necessary Revolution "A fresh, daring look at sustainable business. It takes no prisoners and does not try to please-it simply tells the brutal truth." -- Joel Makower, Chairman and Executive Editor GreenBiz Group Inc. "For those who are familiar with Ehrenfeld and Hoffman's arguments, the conversational approach in this book develops nuances that take key messages about sustainability and flourishing to a new level. Those not yet familiar are also in for a treat with this easy-to-read, yet critically important manifesto." -- Jennifer Howard-Grenville University of Oregon and author of Corporate Culture and Environmental Practice: Making Change at a High-Technology Manufacturer "These are unexpectedly deep and moving conversations about where we can go, and where we must go, both as individuals and as a planet. It's a hardheaded account of the sacredness of the earth, and what that implies for our work and society." -- Bill McKibben