Financial Literacy and the Limits of Financial Decision-Making

Dr TinaHarrison isthe Personal Chair of Financial Services Marketing and Consumption at theUniversity of Edinburgh Business School, UK. She is also the Editor ofPalgrave's Journal of Financial Services Marketing.

• Introduction; Tina Harrison.- Chapter 1: Cognitivedrivers of suboptimal financial decisions: Implications for financial literacycampaigns; Hooman Estelami.- Chapter 2: How mutual fund investors’ objective andsubjective knowledge impacts their information search and processing behaviour; Sanjay Kumar Mishra and Manoj Kumar.- Chapter 3: Do investors show anattentional bias toward past performance? An eye-tracking experiment on visualattention to mutual fund disclosures in simplified fund prospectuses; AndreasHüsser and Werner Wirth.- Chapter 4: Overconfidence and emotion regulationfailure: How overconfidence leads to the disposition effect in consumerinvestment behaviour; Wujin Chu, Meeja Im and Hyunkyu Jang.-Chapter 5: Consumer rationality/irrationality and financial literacy in thecredit card market: Implications from an integrative review; Na Shen.- Chapter 6: Financial literacy and shrouded credit cardrewards; Laura Ricaldi, Michael S Finke and Sandra J Huston.- Chapter 7: Aremen better investors than women? Gender differences in mutual fund and pensioninvestments; Rita Martenson.- Chapter 8: Genderstereotyping in financial advisors’ assessment of customers; Inga-Lill Söderberg.- Chapter 9: Tailored financial literacy education:An indigenous perspective; Mark Brimble and Levon Blue.- Chapter10: Financial literacy and financial literacy programmes in Australia; Andrew C Worthington.- Chapter 11: Assessment of behavioural outcomes offinancial education workshops on financial behaviour of the participants: Anexperimental study; Harsha Vijaykumar Jariwala and MahendraS Sharma.