Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Häftad, Engelska, 2014

Av S. Bullo

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Produktinformation

Utgivningsdatum2014-01-01
Mått140 x 216 x 12 mm
Vikt254 g
FormatHäftad
SpråkEngelska
Antal sidor207
Upplaga2014
FörlagPalgrave Macmillan
ISBN9781349468362

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“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)