Europe At the Seaside

The Economic History of Mass Tourism in the Mediterranean

Inbunden, Engelska, 2009

AvLuciano Segreto,Carles Manera,Manfred Pohl

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Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.

Produktinformation

Utgivningsdatum2009-04-01
Mått152 x 229 x 19 mm
Vikt481 g
FormatInbunden
SpråkEngelska
Antal sidor304
FörlagBerghahn Books
ISBN9781845453237

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AcknowledgementsChapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort AreaCarles Manera, Luciano Segreto and Manfred PohlChapter 2. Flying Visits: The growth of British air package tours, 1945-75Peter LythChapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass TourismCarles Manera and Jaume Garau-TabernerChapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and ChangeMargarita DritsasChapter 5. The Development of the Portuguese Hotel Business, 1950-1995Benedita CâmaraChapter 6. Sending the Italians on holiday. The Alpitour GroupLuciano SegretoChapter 7. Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign ModelsPatrizia BattilaniChapter 8. The Expansion Strategies of the Majorcan Hotel ChainsAntoni SerraChapter 9. The French group Accor and tourism (since 1967): business tourism without a mass tourism strategyHubert BoninChapter 10. Club Méditerranée, 1950-2002Ellen FurloughChapter 11. Tourism on the French RivieraPhilippe MiocheChapter 12. Tourism on the Costa del SolCarmelo Pellejero-MartínezNotes on contributorsBibliographyIndex

“The essays in this book investigate aspects directly related to tourism, such as hotel entrepreneurs, travel agencies, charter companies and firms developing advertising networks. The outcome is an extensively documented and successful collage of information on mass tourism as an alternative or complementary source of income for the population residing around the Mediterranean.” · Journal of Contemporary European Studies