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This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.Building on theories from John Stuart Mill, Alfred Marshall and Maurice Allais, Casson applies modern mathematical and linear programming techniques to solve key economic issues. He explores how entrepreneurs intermediate trade and appropriate profit through exploiting differences between wholesale and retail prices. Drawing from diverse alternative approaches to entrepreneurship, he presents a wide-ranging view of the field and identifies important avenues for future research. The book ultimately illustrates a novel entrepreneurship model that uses the connections between entrepreneurs, customers and producers to predict profit margins, price dispersions and the micro-structure of markets.Providing clear insight into both the operation of the market process and the practical behaviour of entrepreneurs, Entrepreneurship and the Market Economy is an essential resource for academics and students across economics and business studies.
Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK
ContentsPreface and acknowledgements PART I BASIC CONCEPTS1 Introduction to Entrepreneurship and the Market Economy 2 Defining entrepreneurship3 Coordination PART II INSTITUTIONS OF ENTREPRENEURSHIP4 The market as an institution 5 The firm as an institution PART III FORMAL MODELLING OF ENTREPRENEURSHIP6 An introduction to formal models of entrepreneurship 7 A systematic approach to modelling entrepreneurship 8 The distribution of income 9 Entrepreneurial strategy PART IV ENTREPRENEURSHIP THEORY IN CONTEXT10 Beyond competition: co-operation, collusion and agglomeration PART V ENTREPRENEURSHIP THEORY IN PERSPECTIVE11 The history of economic thought 12 Conclusions and policy implications Appendix A1: Generalising Marshall’s model of the market toaccommodate price dispersionAppendix A2: Modelling entrepreneurship in a Marshallian context Appendix A3: Alternative configurations of market linkages Appendix A4: The contribution of Maurice Allais
‘This important new book paves a new and bold path in thinking about the role of entrepreneurship in the economy. The pivotal influence of entrepreneurship depicted in this book will no doubt shape thought leaders in research, business and policy for years to come.’
Mark Casson, Bernard Yeung, Anuradha Basu, Nigel Wadeson, University of Reading) Casson, Mark (Professor of Economics, New York University) Yeung, Bernard (Abraham Krasnoff Professor of Global Business, Stern School of Business, San Jose State University) Basu, Anuradha (Associate Professor, College of Business, University of Reading) Wadeson, Nigel (Lecturer in Economics
Mark Casson, Bernard Yeung, Anuradha Basu, Nigel Wadeson, University of Reading) Casson, Mark (Professor of Economics, New York University) Yeung, Bernard (Abraham Krasnoff Professor of Global Business, Stern School of Business, San Jose State University) Basu, Anuradha (Associate Professor, College of Business, University of Reading) Wadeson, Nigel (Lecturer in Economics
Mark Casson, Bernard Yeung, Anuradha Basu, Nigel Wadeson, University of Reading) Casson, Mark (Professor of Economics, New York University) Yeung, Bernard (Abraham Krasnoff Professor of Global Business, Stern School of Business, San Jose State University) Basu, Anuradha (Associate Professor, College of Business, University of Reading) Wadeson, Nigel (Lecturer in Economics