Electronic Marketing
Theory and Practice for the Twenty-First Century
Häftad, Engelska, 2003
599 kr
Skickas torsdag 13/11
Fri frakt för medlemmar vid köp för minst 249 kr."Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Produktinformation
- Utgivningsdatum2003-12-06
- Mått190 x 246 x 25 mm
- Vikt859 g
- FormatHäftad
- SpråkEngelska
- Antal sidor456
- FörlagPearson Education Limited
- ISBN9780273684763