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This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia convergence and the globalisation of markets, leading to uncertainties in the sector. Gary Madden and Russel Cooper examine the microeconomics of platform structure and firm competition within and between digital markets, modern theoretical treatments of regulatory intervention in digital markets and the consideration of forward-looking experimental analysis of demand for yet-to-be provided services. Bringing together a highly focused group of eminent scholars, this book will appeal to academics, postgraduate students, and both international treaty and national government agencies as well as market analysts.
Edited by the late Gary Madden, formerly Professor of Economics and Director, Communication Economics and Electronic Markets Research Centre, Curtin University, Australia and Russel Cooper, Professor of Economics, Macquarie University, Australia
Contents:ForewordIntroduction1. Policy Towards Standardisation in Wireless TelecommunicationsLuís M.B. Cabral and David Salant2. Assembling Platforms: Strategy and CompetitionEric Brousseau and Thierry Pénard3. Fines, Damages and the Technological Protection of Information GoodsClaude Crampes, Abraham Hollander and Charbel Macdissi4. Vertical Relationships and Horizontal Mergers in the InternetEdmond Baranes and Thomas Cortade 5. Strategic Commitments and the Principle of Reciprocity in Interconnection Pricing Nicholas Economides, Giuseppe Lopomo and Glenn Woroch6. International Sourcing in European Telecommunications: Capability Development and Resource Interactions Carsten Zimmermann, Philipp Zimmermann and Dieter Lange7. Network Economic Externalities in the Media and Telecommunications IndustriesArmando Calabrese, Massimo Gastaldi and Nathan Levialdi Ghiron8. Forecasting ICT Business Markets: A Simultaneous Equation Modelling ApproachMoshen Hamoudia and Miriam Scaglione 9. A Demand System Approach to Network Technology Expenditure Forecasting with Short Time-series Russel Cooper and Gary Madden 10. Estimating Wireless-only Household Penetration: A Local PerspectivePaul Rappoport, James Alleman and Lester Taylor11. Korean Mobile Number Policy and Provider Switching BehaviourMoon-Koo Kim, Jong-Hyun Park and Kyoung-Yong Jee12. The Economic Impact of Alternative Interconnection Arrangements Among Network OperatorsLivio Cricelli, Michele Grimaldi and Nathan Levialdi Ghiron13. Access-usage Complementarity, the Waterbed Effect and Mobile Termination Charges Regulation Aniruddha Banerjee14. Network Neutrality and its Potential Impact on Digital Content PlatformsRob Frieden15. Technological Advance and the Changing Structure of Transnational Standards OrganisationsD. Linda Garcia and Madhura K. Kale16. Municipal Broadband Internet Initiatives: Lessons from US HistoryCarol Ting17. Network Neutrality: Theory and PracticeGerald R. FaulhaberIndex
'This is an unusually rich volume, which, in seventeen chapters written by international experts, considers in varied and original ways aspects of the economics of digital markets. . . Gary Madden and Russel Cooper have assembled an impressive array of scholars whose work covers the spectrum ranging from platform competition over market evolution and demand analysis to communication network policy. The book offers a wealth of information and theoretical thinking about key economic aspects of the evolution of information and communication technologies (ICT). . . This book is a valuable resource for those readers which are already deeply involved with digital markets and communication network policy and for those looking for an introduction to cutting edge issues in key economic aspects of the ICT evolution. In other words, the book is setting the stage for a new agenda in economics and providing an outline for solving problems in emerging digital markets.'