eBay Business All-in-One For Dummies
Häftad, Engelska, 2018
379 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more. Discover the secrets behind driving views for listingsFind out how to source merchandise for resaleGet advice on the back-office tasks of running a businessGrow your business beyond the eBay platformIf you have an eye on building a business on eBay—and beyond—this is the one-stop guide you need to succeed.
Produktinformation
- Utgivningsdatum2018-03-13
- Mått183 x 229 x 31 mm
- Vikt1 066 g
- SpråkEngelska
- Antal sidor656
- Upplaga4
- FörlagJohn Wiley & Sons Inc
- EAN9781119427711
Tillhör följande kategorier
Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999.
- Introduction 1About This Book 1Foolish Assumptions 2Icons Used in This Book 3Beyond the Book 3Where to Go from Here 4Book 1: eBay Basics 5Chapter 1: Connecting with Up-to-Date Technology 7Starting with the Right Device 7Connecting to eBay without a Computer or While at Home 11Choosing an ISP 12Browsing for a Browser 13Chapter 2: Navigating through eBay 17Homing In on the Home Page 17Navigating eBay the Easy Way 21Maneuvering the Categories 25Exploring Home Page Search Options 26Chapter 3: Signing Up and Getting Started 27Registering on eBay 28Picking a Pickproof Password 33Selecting Your User ID 34Signing In to Deal 35eBay’s Trust & Safety Is Watching 36Staying Notified about the Rules 37Abuses You Might Report 37Don’t Get Caught in a Trading Violation 40Chapter 4: Understanding eBay Transactions 43Checking Out the Listing Page 43Bidding on Auctions 49Buying an Item Outright 53Supercategories and Specialties 56Chapter 5: Checking Out a Seller and Leaving Feedback 63Understanding and Giving Feedback 63Giving Detailed Seller Ratings Properly 66Becoming a Star 68Leaving Feedback with Finesse 69Ways to Leave Feedback 72You Have the Last Word — Replying to Feedback 73Checking Out a Seller’s Reputation 75Reading Feedback Reviews 76Getting Protection on eBay 78Chapter 6: Bidding to Win 81Understanding the Bidding Action 82The Secret’s in the Timing 86My Favorite Bidding Strategies 89Quick Bidding Tips 91Succeeding by Sniping 92Retracting Your Bid in an Emergency 97Chapter 7: Completing the Transaction 99Monitoring the Auction Action 99Checking Out 101Using Your Credit Card Safely 102Paying with PayPal 104Sending Payment Promptly and Securely 108Contacting the Seller 109Leaving Responsible Feedback 110Chapter 8: Participating in the Community 115Your Social Profile on eBay 116Reaching the World through Your Profile Page 117Playing Nice with Other eBay Members 120Going Deeper into the Community 123Book 2: Essential Tools 125Chapter 1: Researching on eBay 127Looking for Items with eBay’s Search 127Searching for Items by Seller 136Refining a Search with Other Options 137Finding eBay Members 138Understanding eBay’s Category Hierarchy 138Chapter 2: Researching Collectible Prices 141Pricing New Products for eBay via Mobile 142Finding Pricing Trends on eBay 144Following Collectible-Buying Guidelines 148Online Sources of Information 152Chapter 3: Five-Star Customer Service via Personalized Communications 157Communicating Takes a Little Effort 158Anticipating Initial Buyer Inquiries 158Communicating through eBay Messages 161Personalizing Your Buyer’s Communication 163Chapter 4: Letting PayPal Help You Manage the Money 165Understanding How PayPal Works 166Sorting Out PayPal’s Different Accounts 168PayPal’s Protection Plans 169Downloading Your Transaction History from PayPal 172Chapter 5: Using eBay’s Management Tools 175Signing In to Get Going 175Taking Charge on Your My eBay Hub 177Looking at the My eBay Summary Page 180Tracking Your Buying Activity on My eBay 181Organizing My eBay Lists, Searches, and Purchases 183My eBay: Account Tab 188Book 3: Selling Like a Pro 193Chapter 1: Be Sure Your Listings Make Cents 195Keeping an Eye on Where the Pennies Go 195eBay’s Optional Listing Features 199Adding the Final Value Fees 203Know Your Options in Auctions 204PayPal Gets Its Cut 206Setting Sensible Shipping Costs 207Chapter 2: Understanding the Finer Points of Selling 211Auction Selling Strategies 212Figuring out What Day to End an Auction 216Knowing What Time to Start Your Auction 218Selling Items through Fixed-Price Sales 220Making Money in Other eBay Zones 220Selling by the Rules 224Knowing eBay’s Listing Policies 230Chapter 3: Listing Items for Sale 235Getting Ready to List Your Item 235Deciding on a Sales Format 237Getting Your Sales Specifics in Order 237Selecting a Category: The How and Why 239Creating the Perfect Item Title 242Creating Your Item Description 246Listing Multiples of an Item for Sale with Variations 248Setting Bids, Prices, and Reserves 249Timing Your Auction: Is It Everything? 252I Want to Be Alone: The Private Auction 252Adding Visuals to Highlight Your Item 252Listing the Payment Methods You’ll Accept 253Where You Are and Where You’ll Ship To 254Checking Your Work and Starting the Sale 259Making Midcourse Corrections 260Chapter 4: Running Your Business on eBay 263Managing Your My eBay: All Selling Area 264Organizing with My eBay: Active Selling 266Using the Tools on the My eBay: Sold Page 268Connecting with Your Customers and Checking the Money 270Stimulating Sales from the My eBay: Unsold Page 272Relisting Items without Extra Work 273eBay Bidding Management Tools 274Book 4: Sourcing Merchandise 279Chapter 1: Understanding eRetail Marketing 281Marketing to Your Customers 282Knowing the Current Market 283Catching Trends in the Media 285Finding eBay’s Soon-to-Be-Hot Sellers 286Taking Aim with a Six-Month Merchandise Plan 287Pulling Together Your Inventory Data 288Using Formulas to Calculate Business Data 289Chapter 2: Sourcing Merchandise Like a Pro 291Tips for the Modest Investor 292Buying for Retail: The Basic Course 293Buying Wholesale 302Buying Online for Resale 307Chapter 3: Profiting by Selling for Others Online 311Getting Organized to Sell for Others 311Competing with the Drop-Off Stores 312Understanding the "eBay Valet" Program 313Promoting Your Consignment Business 315Handling Your Business Professionally 315Chapter 4: Sourcing, Liquidation, and Drop-Shipping 319Know the Lingo of Merchandisers 320Salvage: Liquidation Items, Unclaimed Freight, and Returns 323Staying Safe When Buying Online 326Dealing with Drop-Shippers 327Book 5: Presenting Your Items 331Chapter 1: Your eBay Photo Studio 333Setting Up Your Studio 334Your #1 Tool: A Digital Camera 336Scanning Your Wares 339Other Studio Equipment 340Chapter 2: Mastering eBay Photography 347Photo Guidelines 347Photographing the Tough Stuff: Coins and Jewelry 349Prepping and Photographing Clothing 353eBay Gallery of Horrors 357Chapter 3: Writing Listings that Sell, and Using HTML 361Writing Descriptions that Sell 362HTML the Easy eBay Way 363Getting Friendly with HTML 365Add Pictures to Your Description 370Add Videos to Illustrate Your Item 371Using HTML Table Codes to Make Templates 371Creating Your Own HTML Designs and Templates 373Getting a Quick, Basic Template 378Chapter 4: Getting the Most from Your Photos 381Size Matters 381Adding the Artist’s Touch 383Image-Editing Software 384Finding a Home for Your Pictures 386Using eBay’s Picture Hosting 387Uploading your picture to eBay 388Using Your Free Web Space 390Book 6: Extending Your Reach 393Chapter 1: Developing Your Own Web Presence 395Know Why Your Web Presence Is Important 396Free Web Space — A Good Place to Start 397Paying for Your Web Space 398Naming Your Baby 401Registering Your Domain Name 403Chapter 2: Marketing Tools for Your Web Presence and Social Media 405Advertising with Google AdWords 406Getting Your Site Visible on a Search Engine 408Casting for Customers in Social Media 411Building a Community on Twitter 412Making Friends and Fans on Facebook 414Chapter 3: Tapping PayPal to Expand Sales 417Enabling PayPal Payments on Your Website 417Incorporating the Payment Buttons 418Repeating the PayPal Button Process 422Going Mobile with PayPal Here 423Book 7: Storing and Shipping 425Chapter 1: Organizing Your Product and Shipping Area 427The Warehouse: Organizing Your Space 428Keeping Track of What You Have 430The Shipping Department: Packin’ It Up 432Buying Postage Online 441Chapter 2: Shipping without Going Postal 449Shipping: The Heart of Your Business 449Shopping for a Shipping Carrier 452Shipping with USPS 457You, Too, Can Use FedEx 460Getting on the UPS Bandwagon 465Shipping Items through PayPal or eBay 467Chapter 3: Insuring That Your Package Arrives 469Insurance Options 470Making a Claim When Shipping Goes Bad 475Book 8: Power Selling on eBay 481Chapter 1: Going Pro with Seller Hub 483Getting Seller Hub 483Seller Hub Features 484Getting More from Seller Hub 488Relisting and Selling Similar Items 490Accessing Seller Hub Reports 490Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 495Finding Function-Specific Apps 496Choosing Your Management Tools 497Looking for Essential Features 498Exploring Advanced Features 498Finding More to Automate 499Opting for Third-Party Management 503Chapter 3: Attaining PowerSeller and Top Rated Seller Status 507Becoming an eBay Elite Seller 509The Benefits of Membership 512Chapter 4: Deciding When You Need an eBay Store 515Locating Your Special Place Online 516Checking Out Online Stores Galore 516Choosing Between Store Types 518Knowing the Fee Structure 519Selecting Your eBay Store Name 520Setting Up Shop 521Running Your Store 524Book 9: Office and Legal 527Chapter 1: Getting Legal with the State and the Feds 529Giving Your Business an Official Name 529Taking Care of Regulatory Details 531Chapter 2: The Necessity of Taxes and Value of Business Reports 545Dealing with a Professional 546Keeping the Books: Basics to Get You Started 547Records Uncle Sam May Want to See 549Getting the Most from Your Reports 553Keeping Your Records and Data Safe 557Backing Up Your Data 558Saving Your Backup Paperwork 558Chapter 3: Taking Care of Your Finances 561What? Double-Entry Accounting? 562QuickBooks: Professional Bookkeeping 563Setting Up a Chart of Accounts 567Having QuickBooks Report on Your eBay Business 572Posting Sales from PayPal My Way 573Chapter 4: Keeping You and Your Business Secure Online 577Staying Away from Spam 577Recognizing Scams and Phishing 579Fighting Back! 582Keeping Your Password (and Accounts) Secure 583Chapter 5: Networking Your Home or Office 589The What and Why of Networks 590Variations of a Home Network 590Internet Security and Your Home Network 597Index 599