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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
- Format: Pocket/Paperback
- ISBN: 9780198862116
- Språk: Engelska
- Antal sidor: 256
- Utgivningsdatum: 2020-06-04
- Förlag: OUP Oxford