Discourses of Cycling, Road Users and Sustainability

M. Cristina Caimotto is Assistant Professor of English Linguistics and Translation at the University of Turin, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She is also a cycling advocate.

• Chapter 1: Introduction.- Chapter 2: Discourse Practices and Power.- Chapter 3: History, Urban Planning and Controversies.- Chapter 4: Stigmatisation in Newspapers.- Chapter 5: London Mayor's Transport Strategy.- Chapter 6: Marketisation in European Documents.- Chapter 7: The Words of People Who Cycle.- Chapter 8: Positive Discourse Strategies and Concluding Remarks.

“The books helps us to wield the power of language in order to unlock the potential of the humble bicycle for true transformative change of our mobility system. ... If you work in cycling activism or policy making, the book offers a valuable source of reflection on how you do and can use language. For scholars that study cycling, Caimotto offers valuable tools to study the influence of narratives and discourses in resisting change towards more cycling-oriented policies.” (Urban Cycling Institute, urbancyclinginstitute.com, November 16, 2020)