“The books helps us to wield the power of language in order to unlock the potential of the humble bicycle for true transformative change of our mobility system. ... If you work in cycling activism or policy making, the book offers a valuable source of reflection on how you do and can use language. For scholars that study cycling, Caimotto offers valuable tools to study the influence of narratives and discourses in resisting change towards more cycling-oriented policies.” (Urban Cycling Institute, urbancyclinginstitute.com, November 16, 2020)
