Digital Content in Museums

Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

Inbunden, Engelska, 2025

Av Georgina Brooke, One Further) Brooke, Georgina (Senior Content Strategist

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Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:The discoverability of museums through digital contentThe usability of the digital spaces for audience usersHow heritage institutions can produce creative content and rely on storytelling to build a loyal audience.The breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.

Produktinformation

Utgivningsdatum2025-09-18
Mått159 x 238 x 17 mm
FormatInbunden
SpråkEngelska
SerieMuseum and Gallery Essentials
Antal sidor240
FörlagFacet Publishing
ISBN9781783307197

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Referensverk och tvärvetenskap inom Samhalle och politik

Georgina Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.

IntroductionPart I: DiscoverabilityChapter 1: Making Your Website More Visible in SearchChapter 2: Using Third-party Platforms to Make Yourself More Visible OnlinePart II: UsabilityChapter 3: What Users Need from Different Parts of your WebsiteChapter 4: Re-Envisaging Your Content from the Ground UpPart III: Creative and Strategic ContentChapter 5: Creating Editorial ContentChapter 6: Content StrategyChapter 7: Content Strategy in ActionConclusion: Why Does All This Matter AnywayAppendix: Planning a Digital Career in the Cultural Sector

Digital content roles often require a breadth of expertise that any amount of training will struggle to cover. But this book has all the foundations you need – from website usability to social media – all tailored to the museum professional. Georgina Brooke's book is a fount of useful, detailed information, supported by a variety of case studies and guests. Read it front to back or dip in when you're facing your next knotty problem – if you work in museum content, you want this on your shelf.