Digital Communications at Work

Nyhet

Designing Channels for Employee Engagement and Experience

Häftad, Engelska, 2026

599 kr

Kommande

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:- Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention - Measure, analyze and refine for continuous improvement and ROIWith step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.

Produktinformation

Utgivningsdatum2026-07-03
Mått156 x 234 x 15 mm
Vikt666 g
FormatHäftad
SpråkEngelska
Antal sidor296
FörlagKogan Page Ltd
ISBN9781398626072

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Sharon O'Dea is co-founder of Lithos Partners, based in Amsterdam, the Netherlands. With over 15 years' experience, she previously worked as Head of Digital Communications for Standard Chartered and is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.Jonathan Phillips is co-founder of Lithos Partners based in Bristol, UK. With more than 20 years' experience he is a regular speaker and writer on Digital Workplace and Communications. Formerly Head of Digital Communications for Coca-Cola Enterprises, he is an advisor to the UK government.

Chapter - 00: Introduction: Communications in the Digital WorkplaceSection - ONE: DiscoverChapter - 01: Start with Discovery: Identifying Communication Needs and Barriers to EffectivenessChapter - 02: Building the Business Case: Understanding the Costs, Benefits and Value of Digital Channels and Programmes for CommunicationsSection - TWO: DevelopChapter - 03: Platforms: Choosing the Digital Communications Architecture That’s Right for Your OrganisationChapter - 04: Publishing: The Role of the Intranet in Digital CommunicationsChapter - 05: Distribution: Best Practices for Ensuring Messages Reach the Right People, at the Right TimeChapter - 06: Processes: Digital Workplace Governance for Effective Long-Term ManagementChapter - 07: People: Building Capability for Digital CommunicationsSection - THREE: DeliverChapter - 08: Content: Best Practices for Development and PublishingChapter - 09: Communities: The Benefits and Challenges of Enterprise Social ToolsChapter - 10: Launching Channels: How to Successfully Launch New Platforms, Features or CampaignsChapter - 11: Measurement and ManagementSection - FOUR: Maintaining your Digital WorkplaceChapter - 12: What’s Next for Internal Communications?