Destination Stewardship

Tourism is often seen as a driver of economic growth, but it can also be a force for environmental harm, cultural erosion and economic inequity. Destinations across the world are now facing the consequences of unmanaged tourism growth, and businesses are looking for strategic, long-term solutions. Destination Stewardship presents a transformative framework for reimagining tourism that balances economic vitality with environmental preservation and cultural integrity. Drawing on her extensive experience as an award-winning travel journalist and global tourism leader, author Tonya Fitzpatrick delivers a comprehensive guide that challenges senior-level industry professionals to move beyond traditional growth metrics toward a more holistic approach to destination management. Featuring exclusive insights from global tourism leaders-including interviews with brand leaders of UNWTO, CREST and Sustainable Travel International, Destination Stewardship provides actionable frameworks for implementing sustainable tourism models that generate economic benefits while preserving local cultures and natural environments.