Destination Marketing and Management

Theories and Applications

Inbunden, Engelska, 2011

Av Youcheng Wang, Abraham Pizam, USA) Wang, Youcheng (University of Central Florida, USA) Pizam, Abraham (University of Central Florida

2 049 kr

Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Produktinformation

  • Utgivningsdatum2011-08-30
  • Mått172 x 244 x 25 mm
  • Vikt1 000 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor384
  • FörlagCABI Publishing
  • ISBN9781845937621