Designing Successful Professional Meetings and Conferences in Education

Learn to produce dynamic programs with this practical guide!

Finally, a step-by-step guide to maximize your efforts and create the kinds of learning experiences participants will rave about. Designed for first-time as well as veteran event planners, this practical hands-on guide is full of concrete strategies, tips, and suggestions for creating dynamic events. Highlights include:

• Nine principles of effective meeting designers
• Key issues in site and date selection
• Strategies for designing audience-centered programs
• Marketing for optimal participation
• Managing the conference for effectiveness
• Collecting data and evaluating results