Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and is a professor at Clark University.Maria Rybaczewska is an assistant professor and researcher specializing in marketing and trade, with a PhD from Lodz University of Technology. Her work focuses on consumer behavior, retail and convenience sectors, and the resilience of these markets, combining academic research with business consulting experience in Poland and internationally.Andrzej Woźniak is Associate Dean for Development at Akademia WSB Warszawa and teaches in finance, accounting, and management programmes. His scholarly work includes research and publications in areas such as organisational decision‑making, information systems in management and business process improvement.Robert Seliga holds a PhD in Economics, specializing in management, higher education marketing, and the professionalization of management in universities. He has collaborated with leading Polish institutions, including Jagiellonian University, participated in Ministry and National Science Centre-funded projects, and is a member of the PGV research network at the University of Grenoble.